Embrace entrepreneurship

Although in the past organisations continued to operate for decades, today their average life expectancy is less than 10 years. But this does not have to mean that a relatively swift demise is your organisation’s fate. Research has shown that organisations which remain true to – or add impetus to – what lay at the heart of their original enterprise can continuously breathe new life into their business.

During the CFO Day 2017, we will examine what the features of an enterprising organisation are, and discuss the extent to which our own organisations have remained faithful to the DNA that drove their establishment. We will look closely at the pitfalls that cause us to manage entrepreneurship to extinction, and discuss how this can be avoided.

The discussions will be based on concrete cases provided by organisations which are in different phases of development. Fast growing organisations that need to scale up, established organisations that are seeing the entrepreneurial flame fade, as well as established organisations that are experiencing disruption – we will examine them all. Every organisation can regain its forward momentum by returning to what was responsible for its initial success: the culture of its founder(s). As finance leaders, we can play a vital role in guarding and preserving this owner’s mindset. We will therefore also discuss together how we can contribute to having every member of staff play the game as if they are a founder of the organisation.

How do we ensure that staff deal with costs as if they have to pay for everything themselves?​ ​How do we avoid creating more red tape and greater internal focus as we grow larger? How do make sure that our staff dare to think and act quickly, logically and creatively? And how do we avoid falling victim to an internal ‘meetings and permission culture’? Are we aware of the hidden killers of speed and do we know how to destroy them? How do we prevent the short-term focus of our stakeholders from jeopardising the long-term survival of our organisation?

We explore the conflict between professionalisation and entrepreneurship. To this end, we pose the question of how do we prevent efficiency benchmarks, the professionalisation of internal functions, help from external consultants and stricter reporting and control frameworks from having a negative impact on our clients and the capacity of our organisation to continue to pursue its dreams? Is it not too often the case that this conflict is our blind spot as finance leaders?

You will hear from your peers about their experiences and be inspired by successful entrepreneurs. Moreover, outside-in thinkers will challenge you to embrace your entrepreneurial spirit so that you can help your company to embrace its own entrepreneurial roots.


H.R.H. Prince Constantijn

Ambassador StartupDelta

Tom Coronel

Entrepeneur & WTCC Touringcar driver

Michiel Vos

Journalist and US correspondent

Ineke Kooistra

CEO YoungCapital

Pieter Zwart

CEO Coolblue

Joseph Oubelkas

Inspirator and entrepreneur

Bert Nappier

International CFO FedEx Express

Rens de Jong


Herman Spruit

Partner Bain & Company

Koen Gonnissen

Co-author ‘De Bedrijfsatleet’ (The Company Athlete)

Anne-Johan Willemsen

Economist and owner TopMind

Ruud Hendriks

Co-founder Startupbootcamp

Piet Donners

Finance Director Boels Rental

Marc Toebes

‎SVP & Head of Accounting Operations ‎Philips

Guido Nap

CFO Simpel

Stijn Schneider

Group Controller GrandVision

Herman Molenaar

CFO Vanderlande Industries

Koen Slippens

CEO Sligro Food Group

George Parker

Speaker / Author / Stand-up illusionist

Rob van der Sluis

CFO Sligro Food Group

Lekan Somefun

Program Manager House in Order Essent

Ruben van Zwieten

Pastor of the Zuidas

Marc Herremans

Triathlete & inspirational speaker

Ron Hemmer

CFO Hunkemöller

Jac Orie

Dutch skating coach and former skater

Raymond Cloosterman

CEO Rituals Cosmetics

Marinda van Harskamp

Global Finance Stream Leader, Certified Trainer and Coach

Kevin Weijers

Chief Exploration Officer 80 Experiments

Oscar Visser

CFO YoungCapital






Grand Hotel Huis ter Duin
Koningin Astrid Boulevard 5
2202 BK Noordwijk

Contact details